http://www.theregister.co.uk/2006/11/10/hornby_rescues_airfix/http://www.hornby.com/pages/nws_det_press.aspx?NewsItemID=581Quote:
While the news that Airfix has been bought by a UK company will be welcomed by plastic Spitfire aficionados, Hornby warned that change was inevitable. The company said it was planning "a new range of Airfix's plastic tanks, planes and ships adapted for a younger generation with a shorter attention span than its parents".Hornby chief exec Frank Martin told Reuters: "We wouldn't rule anything out. At the younger end we might produce kits which are already painted, already clipped together."Instead of working on something for a week, children can work on something for an afternoon. If that's what they want, we can give it to them."In the short term, Hornby is looking at "character licensing and film character-related products", Martin added.Hornby did, however, say it would "not desert products for the brand's older fans". Martin promised to keep the classic kits flying, stating: "Many of them sell year-in, year-out because they are iconic subject matter." ® I think that we may see more of the "eazy-snap" type kits from Revell (prepainted, scale that "fits the box" kit) from AIrfix as they target the younger audience, maybe we will get similar if they start going for tanks.
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Lets hope the the new business plane includes 1/144!This way maybe we will see more aircraft in the style of Takara/Hasegawa WOTL/ FAOW where the "kits" are prepainted, and wouldnt it be cool, if we got another range of prebuilt tanks (i sadly suspect in the 21cc/NM stlye rather than Can.do) or maybe even "prepainted" panzer Korps.
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Lets hope the new owners can bring the same sucess for Airfix as they have done for Hornby and other brands!
